How to design an eBook? Easy 10-Step guide

These 10 crucial steps will guide you through designing a successful eBook.

Alexandra Maksimova

December 1, 2022

An eBook is an electronic book that you can read on your computer, tablet, or other electronic devices. They are becoming increasingly popular as they offer various advantages over traditional printed books. For one, eBooks are often cheaper than printed ones since there is no need to print and ship them. eBooks also take up less space than printed books, making them ideal for people who live in small apartments or travel frequently. And because they are digital, eBooks can be updated more easily than printed books, so you can be sure you're always reading the most up-to-date information.

Whether you're looking to save money, save space, or just have the most up-to-date information, an eBook might be the right choice for you. Apart from knowing how to design an eBook cover, there are so many other things to consider when creating an eBook. Our team summarized some eBook best practices.

Here is short, 10-step checklist of how to design an eBook:

1. Have a style and eBook layout that are unique to your brand

When considering how to make an eBook, you first need to consider how to make it stand out from the rest. Obviously, online book design is different from traditional book design. That means that when it comes to eBook graphic design and eBook graphics having a style that is unique to you and reflects your brand is crucial. 

You can do a few things to make sure your eBook design is unique. First, choose a color scheme that is different from the norm. You can also use unique fonts and graphics to give your eBook a personal touch. Finally, make your eBook layout easy to navigate. By taking the time to create an eBook design that is truly unique, you'll be sure to stand out from the crowd.

2. Clear message on the cover

Having a clear and concise front cover for your eBook is important. Your cover should accurately reflect the content of your book, as well as be visually appealing. Remember that your cover is often the first thing potential readers will see, so it's important to make a good impression. Here are a few tips for creating an eye-catching and effective eBook cover:

  • Use high-quality images that accurately reflect the content of your book.
  • Use a clear and easy-to-read font for your title and author name.
  • Avoid using too much text on your cover; less is more.
  • Use colors that complement each other and are easy on the eyes.

By following these eBook tips, you can create a cover that will grab attention and accurately reflect the content of your book.

3. Answer the question - Where on your website will you display the eBook?

There are a few options for displaying an eBook on a website. One option is to create a landing page specifically for the eBook. This landing page can include information about the book, excerpts, reviews, and a call-to-action to download the eBook. Another option is to add the eBook to an existing product page or blog post. For example, if you have a blog about marketing, you could include a link to the eBook at the end of an article. Finally, you could create a pop-up or banner on your website that promotes the eBook. 

Whichever option you choose, make sure the eBook is prominently displayed and easy to find on the website.

4. Move your eBook readers along by using images, illustrations, and different fonts

As simple as that - optimize your eBook page design. Most readers are used to a certain level of engagement with the text. But what if you want to move your readers along a little faster? How can you make your eBook more engaging? One way is to use images, illustrations, and different fonts.

Adding these things can help to break up the text and make the eBook more visually appealing. It can help to keep readers engaged, particularly if they are struggling to focus on the text. It can also highlight key points or add visual interest to a particularly dry section.

Of course, you don't want to overdo it with the images, illustrations, and different fonts. Too much can be just as off-putting as too little. But if used judiciously, they can be a great way to add interest and engagement to your eBook.

5. Illustrate the points you make in your eBook

If you're writing an eBook, there's a good chance you'll want to include some illustrations to help bring your points to life. After all, a picture is worth a thousand words, right? But how do you go about adding illustrations to your eBook?

The first step is to find or create the images you want to use. If you're not a skilled artist, there are plenty of free online resources that you can use. Once you have the images needed images, add them to your eBook file. This will usually involve inserting them into your document as images. You may also need to format the images to ensure they look good on all devices.

Once the images are inserted into your eBook, you'll need to add captions to explain what they're illustrating. Make sure your captions are clear and concise and adding value to your eBook. If done correctly, illustrations can be a great way to engage readers and make your eBook more memorable.

6. Make the next steps clear - have a CTA in your eBook

When you've written an eBook, the following steps for your reader should be clear. You don't want them to reach the end of your book and wonder what to do next. That's why it's important to have a call to action (CTA) in your eBook. A CTA is simply an instruction to your reader telling them what you want them to do next. It could be something as simple as telling them to visit your website or sign up for your email list. Or it could be a more specific instruction, like telling them to buy your new course or book. Whatever you want your reader to do, make sure your CTA is clear and easy to follow. Otherwise, you risk losing them entirely.

7. Encourage people to share your eBook

There are many ways to encourage people to share your eBook. One way is to offer a discount or bonus content for those who share your eBook with others. You can also include a call to action at the end of your eBook, asking readers to share it with their friends and followers. Finally, you can reach out to influencers and ask them to promote your eBook to their audience. By taking these steps, you can significantly increase the reach of your eBook and help it find new readers.

8. Add value to your eBook

If you want to add a lot of value to your eBook, there are a few things you can do. First, make sure your eBook is well-written and informative. No one wants to read a poorly written book, no matter how good the information is. Second, add bonus materials such as templates, checklists, and resource lists. These extra materials will give readers even more value for their money. Finally, be sure to promote your eBook through social media and your website. If you can get the word out about your book, you're more likely to sell more copies and add more value for your readers.

9. If you are writing an eBook for your business, make sure the topic aligns with what you are selling/offering

When you are writing an eBook for your business, it is important to ensure that the book's topic aligns with what you are trying to sell. For example, if you are a real estate agent, you would want to write an eBook about buying or selling houses. This would be a great way to show your expertise in the field and attract potential clients. On the other hand, if you are trying to sell a product, such as a new software program, you would want to write an eBook that explains how to use the product and its benefits. By aligning the topic of your eBook with your business goals, you can ensure that your eBook is an effective marketing tool.

10. Don't be afraid to give snippets of valuable information for free

This can be a great way to entice potential buyers and give them a taste of what your eBook has to offer. Of course, you don't want to give away too much, or people won't be motivated to buy the full version. But a few well-chosen excerpts can be a great way to give potential readers a taste of what they can expect from your eBook.

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